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| LENG Xiwu, a senior engineer in Beijing, was surprised at McDonald's increasing its prices. |
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| The fast food company just raised the cost of its popular Big Mac hamburger and other food by 0.1-0.5 yuan. |
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| "I look down upon this act and will not eat at McDonald's again," Leng said. |
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| "Once it knows more Chinese are attracted by its fast food, it increases its price to get more money out of them." |
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| But McDonald's explained that the price rise was a "strategic business decision according to market forces". |
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| Yangcheng Evening News quotes one McDonald's staff member in Beijing saying that Chinese living standards have risen. City people now demand better food and an improved environment. Therefore, she said, McDonald's can respond accordingly by raising their prices. |
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| However Liu Yu, a Senior 1 student in Nanjing, was angry with this explanation. |
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| "Why did McDonald's increase the price in China just because its worldwide profits are suffering? It's unfair," he said on June 20. |
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| McDonald's, the world's largest fast-food company, has about 30,000 restaurants around the globe. More than 460 are on the Chinese mainland. |
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| Many young Chinese love to eat at the international food chain. Some students even hold their birthday parties there. Dou Yanjie, a Senior 1 student in Beijing, is not worried by the price rise. "It is okay, I will still go to McDonald's. It's very clean, comfortable and the food is delicious," she said. |
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| While to most people, McDonald's is no more than a place to stop for a quick meal, to others, it is a symbol of the bad effects of globalization. They feel it stamps out unique culture and threatens local eating places. |
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| And because it is so popular, Leng believes Chinese practices and customs could suffer. "Many young kids are quite familiar with McDonald's but know little about Peking Opera or other traditional parts of Chinese culture. It's very sad for the younger generation," he said. |
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